In Pursuit of the Largest

Firstly how does a full time Graphic Designer find the time to go fishing? Surely the myth that any spare time a designer gets, is spent wandering the back streets of Soho, attending underground art exhibitions with ‘special handshakes’ and ‘over sized canvases’.

Well in theory some do, but in this case it is quite the opposite. In contrast, I am sitting in my Bivvy (technical term for a fancy tent) with condensation dripping onto my apple laptop, in the middle of the countryside with a frost on the ground. If I want to burn the candle at both ends something has got to give, and if I want to get my hands on ‘that’ trophy, the laptop comes with me for quieter spells in the fishing.



“That” trophy is in fact the ‘Drennan Cup’ Specimen Fishing’s most prestigious award, run by the nationwide weekly publication ‘The Angling Times’. Previous winners are normally associated with anglers with indispensable time on the bank, self employment, retirement etc etc so its no mean feat to succeed, especially for a creative like myself. To stand a chance against these other anglers, monstrous fish of enormous proportions need to be caught, week in week out. Meritable catches are rewarded weekly, then at the end of the season all the weekly winners vote for the individual that has achieved the most over the year.

In reality I am in strong contention for this ‘Drennan Cup’ and if I am lucky enough to win it, next years weekends may well be spent in Soho… at the galleries of course. So where does this all come into Design, well my colleagues have had to put up with my enthusiasm for a start. But more importantly, there is a big hole in Angling for creative, conceptual and successful Marketing. There is competition out there, but from what I have seen, it can be improved on greatly. That’s a result for Infozure, and probably the next best thing to Fishing, is working with it as a living. We have created a exceptional website and marketing campaign for Angling Intelligence, worked with a bait company, and if all goes to plan, pitch to some of the biggest and best Fishing Related Companies out there.

Happy Days for Infozure, and Tight Lines for Me, and don’t forget to keep an eye in the Angling Times to see how I get on.